The business is in Synthetic turf or artificial grass

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This customer received 88 logo designs from 26 designers. They chose this logo design from NalART as the winning design.
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The marketing strategy for the business will be preserving water - waterless and low maintenance product that does not need water, mowing, weeding - no carbon output - good for the environment etc
The Business will be selling synthetic turf to end
users and wholesalers, I want to promote the fact that it is maintenance
and water free, there are a fair few artificial turf companies around so we
need that edge and if that can be achieved through " we care " about
preserving water and care about the environment then I believe that is the
edge to approach. the product is 100% recyclable.
yellow and green with water preserving, the company
name is A Stralia so - theme based on our flag or the shape of Australia
and possibly a world globe not letting water go into the ground - water is
for drinking. Business name will be AST - A Stralia Synthetic Turf
Need a catchy phrase - " get on the grass or " get off the grass " water
free solutions, creating beauty
Updates
Project Deadline Extended
Reason: Designs need more work
Added Monday, January 4, 2016
Target Market(s)
rental properties, restaurant's, court yards, new apartment
developments, theme parks, households - the market crown - all states of
Australia we can buy direct from the factory and sell for wholesale prices.
Industry/Entity Type
Construction Company
Logo Text
Updated - company name is AST which is abrieviated for A Stralia Synthetic Turf
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- appeal, flare, colour, the wow factor
- Must have company name - AST which stands for A Stralia Synthetic Turf
- Waterless solutions is the slogan
- Please see attached images for inspiration to the style we like.