• €120

• 82 designs

• 32 designers

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Logo Design Brief

I need a new logo for a new website called paleoloop.com, which is a website based around "paleo" eating and lifestyle. The website will collect or "loop" the content from around the web and share it on the website so that people can find everything in one convenient location.

As far the logo is concerned, i have a couple of ideas but not sure what would give the best impression.

I like how unilever used the "U" in their logo to show what unilever is about. Which would be a cool thing to do for paleoloop. As in a big P, made up of different healthy foods, (fruits, vegetables, meats, fish and nuts), some types of exercises or a kettlebell. And then "paleoloop" underneath it, similar to the unilever font.

Or something more like paleoloop in a clean text-format, like "lifehacker", "facebook" or "mashable" and instead of "oo" (in paleoloop) use an infinity symbol.

Or as in the "loop.jpg" file, a nice loop like that, paleo in the center of it and then "loop" written underneath it

In terms of color palette, earthy colors would probably fit the health and natural theme of the site more.

I also added a file "position.png" that shows how the header of the site will look, it's a theme by "themeforest", called "bitz" and that particular header is shown when you click on the 3 horizontal lines (to the left of news, in the theme preview; link: http://themeforest.net/item/bitz-news-publishing-theme/full_screen_preview/13542402) and then click on "Travel example" under "Site Headers"

These are just suggestions though, so if you have a better idea, which you think I'd like even more, then go for it. As long as it fits with the natural and healthy vibe the site should showcase.

Target Market(s)

Healthy eating and living, "paleo" in particular.

Industry/Entity Type

Health And Wellness

Logo Text

paleoloop

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have "paleoloop" in the logo

Nice to have

• A way to showcase the "loop" in paleoloop and what it stands for, "looping" the content found on the web and bringing it back to the "tribe" (on the website)

Should not have

• Any reference to junk-food or diseases, basically if it isn't healthy then it shouldn't be in the logo

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Files

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