• A$1000

• 314 designs

• 93 designers

---

Logo Design Brief

DesignBay is running an unsanctioned, open contest to improve the logo for the New South Wales (NSW) State Government!




The NSW Government has just launched a new logo but the Australian media has slammed them for getting a "lotus" flower instead of NSW waratah flower emblem.




DesignBay thinks you talented designers can do better - so we're running a contest! We've put up $1000 as a prize money and we're calling on creative Australians and global citizens to rescue this situation. We want the government to have a better logo and we want the people to help select the best design!




At the end of the contest we will happily donate the logo to the NSW State Government (if they choose to accept it)!




We are keeping the brief requirements open.  We would love to see the best, stylised (and non-lotus inspired) waratah flower logos, but other ideas are welcome (as the NSW Rugby Union team already uses a waratah logo).



About NSW

- NSW is a state in Australia


- Sydney is the capital of NSW


- The waratah flower is NSW's emblem



Links

- NSW on Wikipedia

- NSW Government Home Page

- Map of NSW within Australia



Note that this contest is completely open and all designs will be made public here from the start.

Target Market(s)

Australian citizens registered to vote in NSW. Tourists to NSW. NSW Government staff.

Industry/Entity Type

Government

Logo Text

NSW Government

---

Logo styles of interest

---

Requirements

Must have

• The letters NSW
  

Nice to have

• - The word Government
  
• - A stylised waratah flower
  
• - The colours red and blue as per the current logo (these are typically associated with NSW)

Should not have

• - A lotus flower
• 
  
• - Any other flowers that represent a national emblem of another country