• C$615

• 786 designs

• 268 designers

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Logo Design Brief

We need a logo and related label designs for a new skincare brand called" Holistic Formula". Our product concept is " Safe (no harmful ingredients), Effective (improvements can be demonstrated), Simple (only useful ingredients will be added, no useless cost)." Our target customers are women between 25 to 35 years old who has the early aging problems(fine line, wrinkle, dark spot, unbalance skin tone, etc).

We would like to see designs that use the clean color(s) (black, white, grey, blue, or combine are preferred but not limited to those) and simple structure. Beside our product concept "Safe, Effective, Simple", we also like to deliver our life concept " balanced life and work", "keep youth longer" to our target customer. Please note, we are claiming safe but NOT claiming naturals or organic concept, so please do not only use green herb elements in the design. Also, we would like the design to be NEUTRAL (PROFESSIONAL but not too masculine, SOFT but not too feminine). Logo could be Characters or Graphic or combine. It should be easy to be recognized and remembered. Related labels include cleanser tube, lipstick(tin), cream jar, toner bottle, and serum glass bottle.

The logo could be text only (if it won't look too long), or a figure, or abbreviation HF with some design(for example, the logo for Clé de Peau Beauté). Please have some meaningful idea for design of abbreviation HF. It would be nice if designer can explain the design. You can have a short brief with the design, shows how this logo related to our brand concept, or why you think this logo stands for pur brand. Thank you.
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Brand Story

our target customers are women between 25 to 35. 25 is the peak age for woman. After 25, women will have some early aging problem, for example, fine line, big pores, wrinkles. However, women among this age range has the most pressure. They graduate from college, and need to find a job to live on. At mean time, they need to get married and have babies. They put all their effort into the work and families, and give up themselves. Our brand is help them to balance themselves with work and families. They don't need to give up their youth and beauty. Our products are effective to solve their early aging problems without costing too much. Also, our products are safe so they don't need to worry about the health of themselves and kids.
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Prefer to use letter H and F (or H only) to form a meaningful (brand concept related) symbol. Thank you.

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The primary feature of our product is not only" NATURAL& ORGANIC". Everyone knows that it doesn't work well if only contain the natural ingredients. We are not giving up the "ADVANCED SCIENCE" part!!! We use the most advanced ingredients. Our products are mixing (balancing) of NATURAL and SCIENCE. We make sure both two parts of ingredients are safe and effective.

Target Market(s)

25-35 year old women. High end market

Industry/Entity Type

Product

Logo Text

Holistic Formula

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Prefer to use letter H and F (or H only) to form a meaningful (brand concept related) symbol. The primary feature of our product is not only" NATURAL& ORGANIC". Everyone knows that it doesn't work well if only contain the natural ingredients. We are not giving up the "ADVANCED SCIENCE" part!!! We use the most advanced ingredients. Our products are mixing (balancing) of NATURAL and SCIENCE. We make sure both two parts of ingredients are safe and effective.

Nice to have

• Prefer to use letter H and F (or H only) to form a meaningful (brand concept related) symbol. Thank you.

Should not have

• pink color. Logo without any meaningful idea.