• £120

• 107 designs

• 41 designers

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Logo Design Brief

Logo needed for a new website which provides a web portal to affiliated search engines to quote for car hire/ rental from the whole of the market across the globe.

We would like to see the words 'Rental Cars' boldly displayed to convey confidence and reliability. We would like the word 'International' as a header OR as a footer written to convey exclusivity, quality and finesse. Words don't have to be capitalised or in capitals.

A simple undetailed graphic showing either the outline or 'hint' of a car or a bold car type 'icon' could be included.

We would like to see the colour azure blue (Pantone 300) used as the main colour and minimise any other colour use except black/white.

The final design should be bold, simple, convey trust and quality and reliability.

Modern, bold, simple, a little bit fun!

Target Market(s)

Tourists

Industry/Entity Type

Hire

Logo Text

INTERNATIONAL RENTAL CARS

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Words : "Rental Cars" and "International" - any order, CAPITALS, or not capitals or Capitalised
• "Rental Cars" more prominent than "International"
• "I N T E R N A T I O N A L" spaced out letters
• Simple Car Logo or silhouette design

Nice to have

• Blue car
• or
• Blue Main Text for "Rental Cars"
• or
• Blue background

Should not have

• Pictures or over complicated graphics
• Too many colours - maybe just blue/ different shades/ black/ white to outline/ emphasise
• (yellow would be ok for car logo i.e. headlamps)

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Files

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