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Dynamic Logo Design for Both Eyes Open Training
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This customer received 77 logo designs from 24 designers. They chose this logo design from Kero as the winning design.
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US$200
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77 designs
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24 designers
Logo Design Brief
Need a strong, bold, simple logo design for my self defense company "Both Eyes Open Training"!! Both Eyes Open Training is a unique Denver based educational company focusing on situational awareness, preparedness, and self defense training. The goal of Both Eyes Open is to educate students to avoid being the victim of violent crimes and to take full responsibility for their own safety and empower the students to do so. Our business is mostly lecture and interactive self defense seminars. The clientele base consists of individuals(male and female), companies wishing to improve employee awareness and safety, and various groups wanting more education around improving safety of its individuals. The theory in the protection and self defense industry is that there are wolves, sheep, and sheep dogs. Wolves being the criminals, sheep being the victim, and sheep dogs being the protectors/self defense teachers/law enforcement/military etc. I would love for my company logo to reflect this idea. Below is one example of a company logo I like with that in mind. I would also like to incorporate my dogs eyes into the logo. She is part sheep dog and my protector. Her name is Cookie but don't be fooled. :) I like black/white/red as colors but I'm not set on them.
Target Market(s)
Motivated people of all ages wanting to improve their personal safety and self defense skills
Industry/Entity Type
Defense
Logo Text
Both Eyes Open Training
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- my project must have two eyes in the logo. Preferable to have two dog or canine looking eyes and face. Must project "strength" and be a powerful image. Clean lines and immediate recognition.
Nice to have
- I would like to see a design based on my dogs eyes. She is part Sheepdog and fits the protector role. Black background looks good. Prefer red, black, and white. Pinkish red and amber ok too! See attachment.
Should not have
- No intergalactic or space themes. No "cute" dog faces or "friendly" type logos. I want strength projected. No shields or weapons please. Will be giving feedback to all twice daily around 7am MST and 9pm MST.
