Minimal logotype for social innovation company
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This customer received 140 logo designs from 42 designers. They chose this logo design from AU9USTO as the winning design.
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Logo Design Brief
We are small communication non-profit agency located in Basque Country (Spain).
alera is the new platform that will revolutionize corporate social responsibility in innovative ways. We allocate funds for corporate responsibility to the real needs of NGOs: training, services, consulting or advisory.
Target Market(s)
NGO
non profit
company
Corporate social responsibility
Industry/Entity Type
Communication
Logo Text
alera
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like a logo with a imagotype transmitting social values alera platform: solidarity, cooperation, equal rights and opportunities, fair distribution of wealth, honesty, transparency, effectiveness, reliability,
- We need a new logo for a new stage in our communication agency based on the following values: solidarity, cooperation, human, cooperation, altruism, ecology, minimalist, simple, authentic, empathy, humble, excellence, efficiency, awareness, honesty, passionate , constant improvement, versatile, chameleon, reliable, resolute, resourceful, profitable. We especially like the combination between white and wood.
- Among the typefaces we like simple, Helvetica type. lowercase.
- We like logos Nordic-style characterized by simplicity and minimalist spirit.
Nice to have
- It would be nice that it would apply in wood, craft, etc.
Should not have
- I do not want very ornate or very complicated logos. I want you to work well on a website, business card, folder, which is responsive logo design and is easily readable in different media.
- I dont want a lot of colours in the logotype or imagotype.