Mobile App

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This customer received 258 logo designs from 86 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
We need a logo for a new company which is a mobile promoting and rewarding App in Italy. The app is called “pointsapp” and rewards users with points to complete specific tasks (missions), to interact with products and brands at home or in store, and to buy products and services. The points earned can eventually be redeemed with real prizes.
Pointsapp is the new name of the app which will replace Pointstic www.pointstic.com. We want to give a different feel compared to the existing one for Pointstic. The feel will be modern, cool, slick, dynamic.
The key competitor is in USA and is called Shopkick www.shopkick.com and you may want to take ideas from that.
The Logo will need to have a name “pointsapp” or “PointsApp” or “pointsApp” or “Pointsapp” and a symbol. So that we can use either only the name or the symbol or the name+symbol as the logo.
Updates
Project Deadline Extended
Added Friday, July 26, 2013
This is a message to the selected number of designers I have contacted. Sorry I wasn't clear, I liked your text message but looking for a symbol similar to the mascot used by Shopkick. I have uploaded a file to give you an idea. If you come up with the right idea / symbol / mascot you will win the prize. I am planning to give the prize asap, potentially by monday / tuesday next week.
Please let em know if any questions,
Many thanks!!
Nicola
Added Friday, July 26, 2013
Industry/Entity Type
It Company
Logo Text
pointsapp
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.