Site Strands Logo

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This customer received 90 logo designs from 44 designers. They chose this logo design from vhey as the winning design.
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Logo Design Brief
We need a logo designed for a new UX consultancy group, "Site Strands". The basic idea behind the brand name is that it takes multiple UX disciplines (e.g. IA, UI, Visual Design, Usability Testing) to come together in order to build a well thought out desktop/mobile site and/or app interface and user-centric experience.
Updates
Project Deadline Extended
Added Wednesday, July 10, 2013
Thanks for all the entires thus far. While we still like the original color scheme to a degree, we would like to explore other options, something more modern and bolder.
Added Thursday, July 11, 2013
Target Market(s)
Small business all the way up to large corporations/federal
Industry/Entity Type
Build
Logo Text
SiteStrands
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We don't currently have a mood board or brand identity colors, but the final logo will influence these. Looking over the icon examples below should give you an idea of the colors we're leaning toward.
Must use clean and professional font, e.g Helvetica/Neue, Open Sans, or the like. Would also love to see bolder (but clean) font types, something that screams modern.
If you're going to do anything with the notion of "strands", then it must be artistic and modern (e.g. http://media02.hongkiat.com/creative_logos/WIREDthumb2-fxwwiu.png).
Nice to have
- One of the visions we have for the logo design is to have a rope/string (possibly one of the Ss) with 3 strands at the end coming loose. This is just an idea, would love to see other creative illustrations.