Kevin Lange Photography Logo Design
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This customer received 256 logo designs from 60 designers. They chose this logo design from d.cast as the winning design.
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Logo Design Brief
I am a photographer who specializes in outdoor adventure sports and athletics, as well as fitness portraiture and dance photography. please consider:
-abstract representation of a mountain.
-motion
-integrated abstract human element
-color color treatments (blues and greens mostly) or grayscale
-black or gray text
-if you have a concept you really believe in, even if different from brief, please share.
-consider both 2d and 3d approaches to similar designs.
thank you kindly for your aesthetic input! i look forward to seeing your work.
Updates
thank you everyone for your efforts, artistry, and time. i appreciate it. although i mentioned in the brief the need to represent the american west in feel, i am going to retract that. cowboy hats and cactus and the like and anything resembling a "old west" or "cowboy" feel i would like to steer clear of. thank you again for your time and efforts. i greatly appreciate it!
Added Friday, July 12, 2013
additionally, relative to color scheme, i am looking for cooler colors... greens and blues. font wise, please gear towards simplicity without too much ornamentation. i am also looking for shading within the mountains of the logo to create a small amount of 3 dimensionality. when thinking font, please think timeless and simple. generally sans serif, but if you have something that really works, i would be excited to see it.
Added Friday, July 12, 2013
please make mountains more rugged. angular, but not pointy. thank you for your efforts and artistry!
Added Friday, July 12, 2013
i have changed my status to committed for this project, as i have seen a couple of designs which have me feeling very positive about the ultimate outcome. thank you all for your efforts and time and artistic touches. looking forward to completing the project.
Added Friday, July 12, 2013
i have increased winning design payment and included three participation payments. thank you!
Added Saturday, July 13, 2013
thank you everyone for your ongoing work and submissions.
Added Sunday, July 14, 2013
thank you everyone for your time and efforts. i am seeing a lot to like. there has been an uptick in submissions and that has slowed my immediate responses. please bear with me as i sort through your work and comment appropriately. thank you again for your submissions and artistry!
Added Tuesday, July 16, 2013
Project Deadline Extended
Reason: I'm paring down the submissions and I'm very thankful for everyone's contributions. Thank you! I am extending the deadline by seven days in order to get some feedback to you all and hopefully see the final changes which will determine the winner. Thank you all again for your time, artistry and submissions. Your efforts are greatly appreciated.
Added Sunday, July 21, 2013
thank all of you designers for your efforts. i have been very excited by many different designs and now that the final decision is getting closer, i have to make some hard choices. if i could, i would choose many of these designs. alas, that's not possible. please know that in every instance your efforts are greatly appreciate. thank you.
Added Wednesday, July 24, 2013
thank you everyone for submitting to and being a part of my logo search. i appreciate everyone's time and efforts. in every case i attempted to give some useful feedback. i certainly learned a lot from all of you. thank you! happy designing! all the best -kevin
Added Wednesday, July 31, 2013
Target Market(s)
designers and individuals seeking portraiture. magazine editors. professional dancers and adventure sport athletes.
Industry/Entity Type
Fitness
Logo Text
kevin lange photography or lange photography
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simplicity. mountain. motion. people.
Nice to have
- two colors expressed in gradient or grayscale
Should not have
- over the top. busy. garish. arrogant.