• US$280

• 29 designs

• 18 designers

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Label Design Brief

We need a label for a square bottle that measures 2.75 inches on a side and is 6.75 inches tall. The volume is 16.9oz/500mL. The corners are rounded. A photo has been uploaded. The label should be one piece that wraps around 2-3 sides rather than separate front and back labels. The maximum height of the label can be 3.25 inches.

The company name is Deep River Vinegar Works. The product line is called Deep River Shrub.

The product is what is called a drinking vinegar, or sometimes cocktail vinegar, the kind of vinegar that is added to cocktails or used to make a beverage. Drinking vinegar, also known as a shrub, is vinegar and sugar mixed with fruit. The resulting elixir is tart and sweet, and is used as an alternative to lemon or lime in many drinks where it introduces an acid but with a different fruit flavor. A simple, non-alcoholic beverage can be made by adding shrub to sparkling water over ice.

Deep River Shrubs are handcrafted in small batches in a small town called Deep River which is on the bank of the Connecticut River in New England. Some of the flavors include Pomegranate, Pineapple/Basil, Cherry, Fennel/Apple, and Elderberry. New flavors are added and old flavors go away, such is the nature of small batch production.

Some key words that may be useful are: artisan, small batch, handcrafted, cocktail vinegar, drinking vinegar, shrub, seasonal, natural, whole fruit.

Target Market(s)

The target audience is 25-40 year olds that drink cocktails rather than beer.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• In addition to usual label contents (name, ingredients, volume, company info, etc.), There should be space for a hand written Batch number, description of a shrub, sample recipes, “Shake before using”.

Should not have

• nutrition labeling is not needed

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