• US$495

• 595 designs

• 125 designers

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Logo Design Brief

UPDATED INFORMATION -- NEW CONTEST WITH GUARANTEED WINNER -- PLEASE READ **ALL** DESCRIPTIONS, ATTACHED DOCUMENTS, AND CREATIVE BRIEF SETTINGS **CAREFULLY**

We need an updated, fresh new logo for our company. We do not want just a revised version of our current logos.

We manufacture intelligent controls that help to automate commercial and industrial buildings (not houses). Controls automate lighting, fire systems, air conditioning / climate, security, etc.

Logo must be VECTOR and will be used on product labels, clothing, hats, digital and print material. Logo must work in full color AND monochromatic or grayscale.

BRAND KEYWORDS

High Technology
Modern
Strength
Trusted
Reliable
Innovative
Professional

PRODUCT CONCEPTS AND KEYWORDS:

Smart Buildings
Building Automation
Connected Intelligence
Centralized Building System Controls
Energy Efficient Buildings
Future Proof

ABOUT OUR CLIENT'S BUSINESS

This is a family owned business celebrating 30 years this year. We pioneered innovations in the Direct Digital Control industry, and lead the industry in early hardware and software developments.

We pride ourselves on our relationships with our customers, as well as our un-paralleled support provided to them.

Our Mission is to “Take a leadership role in the building automation solutions market and efficiently produce revenue”.

Family and Teamwork truly is at the heart of ASI.

We are a smaller company looking to portray a larger, more corporate image.

Our goal is to supply reliable, innovative and cost-effective control system hardware and software; with comprehensive training and customer support to back it up.

Target Market(s)

TARGET MARKET
Mechanical Contractors
Controls Contractors

COMPETITORS:
KMC Controls
Reliable Controls
Johnson Controls
Honeywell
Delta Controls

Industry/Entity Type

Hvac

Logo Text

ASI Controls

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST USE PRIMARY BLUE IN PROVIDED PALETTE (SEE ATTACHMENTS)
• OTHER COLORS (OPTIONAL) MUST COME FROM PROVIDED PALETTE
• LOGO MARK MUST BE ABLE TO BE USED WITHOUT WORDS
• PROVIDE FONTS AND/OR FONT NAMES ON DELIVERY
• Logo must be vector art from Adobe Illustrator, either .AI format or .EPS.
• ASI Controls is the only text.

Nice to have

• We would like to see logos that have one or more of the following incorporated into the logo: vertical lines, triangles or squares. The logo must use precise logo shapes to show professionalism.

Should not have

• Must Not Look Like Previous Logos
• DO NOT SUBMIT 3D MOCKUPS!!!

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Files

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