• US$290

• 39 designs

• 24 designers

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Logo Design Brief

We need a logo design for a new business in the Dallas area. We offer a Pilates based exercise on an exclusively designed new machine that has higher intensity and faster results.

Our target customer is women in a more affluent area although we do not want to alienate or discourage men from joining. We would like to use colors that could be used for the studio design as well. Possibly something bright like a blue or green hue contrasted by a subdued tone like grey, brown, or black but are open to any combination.

The name of the studio is Ultimate Pilates. In the future we may want to use the UP abbrieviation but, while new, we want to stick with the whole name. The tag line is "Not you Mama's Pilates!" and while we don't want this used in the logo we would like the logo to convey the same spirit. New, upbeat, fun, and more intense while still being refined.

http://www.spxfitness.com/index.php?option=com_content&view=article&id=31&Itemid=21
The above link is to the machine designer's page and has some pictures of the machine and some of the moves if you are not familiar with pilates.

Target Market(s)

Mostly women but would like to include men as well. Mid to high income level due to price of classes.

Industry/Entity Type

Business

Logo Text

Ultimate Pilates

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.