• £110

• 69 designs

• 20 designers

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Logo Design Brief

Stin Jee is a maker of an innovative restaurant and dining-out deal-finder mobile app used by local and tourist consumers, and those who want to eat out more, but pay out less!
Go to http://stinjee.com/ to download the app. You will have to change the location to Rome, LA Italy to see specials (tap on the bottom green bar in the home page to change the location).

Screenshots of the app latest version (being released) are attached.

We already have a Stin Jee logo, as you can see on the website, on the app and attached, but there are some important issues with the Chinese head (and with the type font), which tend to make e strong association with something Chinese, or Chinese food to people that see StinJee for the fist time. This is a problem because first impressions are very important, particularly for brands that are not yet know.

Therefore we need to redesign the logo with no Chinese head, and with a different type font, and so remove all references to any particular country, culture, race, etc.

New logo has to be related to food in general and also, possibly, to "save when you eat/value for money", with a feel of simplicity/accessibility/proximity,

Logo Colors = In principle we prefer to keep the current color scheme (2 greens as per attached picture), and potentially add another colour. But we are also open to suggestions, provided that they maintain a good sense of continuity with current brand

Target Market(s)

International / global
Mobile app users
Dynamic and innovative people
People who want to eat and drink for less / save without compromising the quality
People who like to go out to eat and drink
Store managers in the food and drink industry

Industry/Entity Type

Restaurant

Logo Text

STIN JEE (or Stin Jee or stin jee or SJ) plus "Eat and drink for less", as an additional caption

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• New logo should be cool, appealing
• Related to food in general
• Appealing to dynamic and innovative people, young people, app users, people who go out to eat and drink
• Immediate and intuitive

Nice to have

• Feel of "save when you eat/value for money"
• Feel of simplicity/accessibility/proximity
• Possibility to be decomposed, if necessaty

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Files

Download all files - 6.9 MB