International streetdance festival T-shirt design +200k Youtube views
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This customer received 90 t-shirt designs from 46 designers. They chose this t-shirt design from Marq as the winning design.
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T-shirt Design Brief
REACT 2013 is the fifth edition of an international streetdance & culture festival taking place in Alicante, a tourist city by south-eastern Spain. Lots of artists, crews and schools teach, compete, battle and SHARE in a one-week festival.
"Our T-shirts will be seen by 200,000+ people via Youtube"
- We need an express (48h) design for our t-shirt (just FRONT design).
- Not necessarily "Hip Hop" inspired (graffiti) but FRESH.
- It may contain a claim as "GET TOGETHER"! due to our social/community purpose of gathering artists and creating culture.
- The design will be printed out both in white and black tees for our festival -taking place by the beginning of August in Alicante, Spain.-
- The title "REACT" must appear big and clearly. "2013" must NOT be shown.
- Designer will be promoted through our social networks (@reactspain, facebook.com/reactspain and during the festival) and future projects may be given for other events.
FOR INSPIRATIONAL PURPOSES:
- Website is here: http://www.reactspain.com/
- REACT 2013 trailer: http://www.youtube.com/watch?v=1LUVYor_zt8
- This was REACT 2012: http://www.youtube.com/watch?v=tQShSpWlSjw
- This was REACT 2011: http://www.youtube.com/watch?v=BRAhzZ_1Bkk
Target Market(s)
Mostly Spanish speaking people 16-30 on average.
Both Spanish and English claims fit perfectly
Industry/Entity Type
Festival
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 'REACT' must appear CLEARLY
Nice to have
- "Hip Hop dance & culture festival" text can also be OK as a subtitle.
Logo can be used or changed / redesigned.
Should not have
- "2013" on it, since we plan to use it for the next 6-12 months.