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Logo Design Project - MODERN SKN - Beauty Branding
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This customer received 140 logo designs from 34 designers. They chose this logo design from JACQUI as the winning design.
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A$220
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140 designs
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34 designers
Logo Design Brief
We are a new beauty/skincare company called Modern Skn. We believe beauty should be simple and intuitive. Our products are designed for the modern consumer - intelligent, busy, and wants only the best their money can buy.
We're looking for a very logo that is very clean and a little bit sexy! It should be a monochromatic palette with black/white/greys. I like the idea of a really great font and clever manipulation of the the words or letters in our brand "Modern Skn"....and perhaps having the words together (aka "MODERNSKN") in two-tone.
As we envision our packaging to consist of both white & black backgrounds...in your submissions it would be great to see the design work on both backgrounds!
UPDATE (09/25): While I still like the idea of a monochromatic logo - I've received a few designs that have incorporated color which I actually really like. So if you feel that your design lends itself better to color, then by all means please use it! Also, if you are including a graphic/icon in the design - please keep it as simple & abstract as possible. Thanks so much to those of you who have submitted designs so far!
Updates
Project Deadline Extended
Reason: To allow for design feedback & updates to final designs under consideration. Thank you all for your participation, we have gotten some great designs.
Added Sunday, October 09, 2011
Project Deadline Extended
Reason: We are still awaiting comments from our branding adviser, who has provided preliminary info but would like more time to develop her feedback. A shortlist of designs has been selected and I will be contacting those whose designs are still being considered over the next several days.
If your design(s) did not make the cut, we'd still like to thank you for your contributions - they were very much appreciated.
Kind Regards,
Annie
Added Saturday, October 15, 2011
Project Deadline Extended
Added Saturday, October 15, 2011
Target Market(s)
beauty product consumers (mid-high end market)
Industry/Entity Type
It Company
Logo Text
MODERN SKN
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - clean, crisp & modern feel
- format that work well across all mediums (website, packaging, biz cards, etc...)
- must work on both white & black backgrounds
Should not have
- Tacky/old fashioned (e.g. Times New Roman) fonts!