• US$160

• 102 designs

• 54 designers

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Logo Design Brief

Olivine Technology is a software developer company based in Kenya. We focus on developing supply chain management solutions that address the challenges faced by Fast Moving Consumer Goods (FMCGs) value chain
participants in the distribution of the finished goods.

We are working on a new product, a loyalty card, which will work
hand-in-hand with our flagship solution, ASIM (watch attached video). The loyalty card will be circulated to retailers of fast moving goods i.e. the shops/outlets that will sell the product to the eventual consumer.

We’d like to have a logo designed for the loyalty card. The logo should represent a reward/gift. Typically in our cultures (Kenyan traditional cultures) treats/rewards are represented by traditional symbols e.g. gourds, clay pots, woven baskets and other symbols. We would like the colour green to be incorporated in the logo and for the logo to be distinct and memorable.

NB: We have not selected a name for the loyalty card. This is still under consideration.

Target Market(s)

The logo will be used on a loyalty card targeted at retailers and stockists of fast moving consumer goods (FMCGs). For example, confectionery products, dairy products, soft drinks and alcohol beverages,

Industry/Entity Type

It Company

Logo Text

Ziada poa

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a combination of colours that includes green.
• A symbol/design that is either universally or locally (African cultures) understood to represents a gift/reward

Nice to have

• If the logo would form a shape that is memorable and distinct.

Should not have

• The colour black
• Any religious symbols

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Files

Download all files - 17.4 MB