• US$160

• 32 designs

• 11 designers

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Packaging Design Brief

Design brief for Labels:

Castor oil has been used for centuries as one of the best products for hair care, and it is well recognized that Jamaica Black Castor Oil is rated as the best in the world. We will sell cold pressed Jamaica castor oil online using modern packaging. The product is one of the best natural products for hair regrowth, to correct spit ends, reduce dandruff, and create healthy hair. We will target, women, particularly women of Caribbean origin, and African American women.

1. The focus of this project will be to distribute the product online via our website in the first instance, and then distribute the product to Hairdressers and Hair Care professionals in the second instance. The website address must feature clearly and prominently on the front panel of the label, so if someone tries the product and wants to re-order they can easily see the website.
2. The label must seem “natural” and “from the farm”- the type of product used and trusted for half a century + in Jamaica, which the world is just discovering.
3. The brand is TropicalOIlz and the logo should be placed in the top center of the label. (log is attached)
4. The “Black” in the front panel of the label has to be emphasized with different typestyle.
5. Bottle being used will be PET Green with Yorker spout cap.
6. Bottle size (see attached) diagram
7. Label Size will be 4.625” (height) x 5.687 (width)
8. If the project is successful, we plan product extensions within the Castor Oil area, and also additional hair care natural products.

See pictures attached"
1. Picture of the bottle to be used.
2. Picture of the filled bottle, with label (no design), with content written on it.
3. Label, with all wording required.
4. Logo which will be used for the company - Tropicaloilz
5. Diagram with all bottle dimensions
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Note that the circumference of the bottle is 6 inches
The label will be self adhesive and will not require any overlap

Target Market(s)

The target market will be Caribbean women, and also African American Women - they focus on their hair, and always want the hair to look and feel great. - This is a natural product and gives them great results - many of these women (especially the Caribbean women) would have used castor Oil in their hair as a child but no longer use it as an adult - Traditionally the product had a very bad odor, but was very effective, but our brand uses more modern processing techniques to give better results without the odor.

Industry/Entity Type

Hair

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Important to feature website on label for re-ordering.

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Files

Download all files - 2.3 MB