NEW AGENCY LOGO: Mr-Innovation needs YOU to design an amazing & innovative logo
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This customer received 64 logo designs from 18 designers. They chose this logo design from kmatt as the winning design.
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Logo Design Brief
Hi there, we are a small agency based in New Zealand that is out to change how innovation is done around the world.
We need a logo: Mr-Innovation
Tagline: Creating the Future
We will be dealing with both small and large organisations (start-ups to multi-nationals) who need breakthrough ideas. So we need to look both credible & professional (not cheap and simple) as well as being a brand that's going to shake up the way things are done (vs. the big guys like Whatifinnovation or Ideo (check them out)).
Our point of difference is that we have a price list online. They can book brainstorming sessions, workshops, project support for fixed prices (as opposed to getting outrageous quotes that will break the bank).
In our team we have a Chief Innovation Officer who has 20 years of experience innovating on brands like Toblerone, Philadelphia...
The design should convey: Amazing Ideas / Total Innovation competence
I would like to see a combination of Mr-Innovation and some sort of icon that can be used with the name, but also separately.
The icon could also be integrated into the name Mr-Innovation too...
We are developing a website too (Mr-Innovation.com), but first of all we need the logo and colour schemes..
I have uploaded the website text, just to give you a feel for the direction we plan to go in...
We will also need illustrations for the various icons mentioned in the document.
Updates
Project Deadline Extended
Reason: Dear Designers, I am extending the deadline by 5 extra days. I would love to give you all more time to deliver your best design to this project. Thanks so much to those who have submitted and looking forward to more ideas to bring Mr-Innovation to life!
Added Saturday, March 26, 2016
Target Market(s)
Businesses from Start-ups to Multi-Nationals
Industry/Entity Type
Marketing
Logo Text
Mr-Innovation
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Icon incorporated into the logo (not just text).
Nice to have
- Ideas that bring Mr-Innovation to life
- Ideas that bring the concept of 'Amazing ideas / Total innovation competence' alive.
- Perhaps a secondary text under / next to the logo saying: 'Creating the Future' (this is work in progress and may change)
Should not have
- Not look cheesy, cheap, un-professional