NURSING: OUT FROM UNDER THE BUSHEL
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This customer received 114 book cover designs from 18 designers. They chose this book cover design from Aleksic as the winning design.
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Book Cover Design Brief
                            Size of the book cover: 140 x 215 mms
I need a cover for the 30,000 word book I have just written. It is a positive take on what I think nursing is and what it needs to be in the future. It is also my story of being nursed and of being a nurse.
My dream is that nurses honor themselves; that they look to the future with confidence and intelligence and that care continues to be delivered with compassionate person centeredness. 
I define nursing as a professional workforce which, with probity, prevent or relieve distress; provide compassionate, safe, excellent care; and which contributes to the organization of healthcare.
The name comes from a Biblical parable Mathew 5:14-16. If a light is hidden under a bushel (basket) it is barely seen. If it is lit out from the basket it is clearly seen. As nurses we must continue to take up our mantel and ensure our light is seen and that it continues to shine the way we want it to.
As nurses we each take up our own lantern of caring, each in our own ways. To walk more brightly in our own paths of service.
The final design should show the specialness of nursing.
                        
Target Market(s)
Nurses present, past and future
Industry/Entity Type
Healthcare
Font styles to use
Other font styles liked:
- Whatever you think will suit
 
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be friendly, calming.
 - NB: I am not sure whether the title should be in uppercase or not. Nursing could be uppercase and out from under the bushel could be lower case. I leave it to you experienced people
 
Nice to have
- Something that depicts nursing...or is suggestive of nursing and the specialness of the work we do. How we bring our light to our patients as we 'hold them in the palms of out hands' and care for them. How they honor us by allowing us into their lives. Our rich past and out history allows us to be who we are today and we look to the future with confidence and hope
 - I like rich colors, eg the color type you might find on a stained glass window in a church - rich emerald green or rich crimson red or the deep blue of a nurses cape
 
Should not have
- A dark cover
 - clutter
 - Religious overtone
 - I have chosen three colors but they are not in the shading I would like - see above