African Ark logo (International Conservation group)
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This customer received 36 graphic designs from 12 designers. They chose this graphic design from MartyDesign as the winning design.
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Graphic Design Brief
New logo required for a new African animal conversation network - African Ark.
If your design is chosen you may be potentially offered more projects ie Dynamic Website concept
As a public benefit service organisation, supporting anti poaching efforts, environmental education initiatives, conservation projects and research through science globally and especially African projects. By doing so, bring about positive changes that ensure the long-term conservation of African wildlife to roam free in there natural habitat in Africa.
Brief for task - NEW LOGO
Clean & crisp logo - Something more modern than the attached logo suggestions, perhaps using colours such as lime green, black & white Note : We are not a safari company but a global conversation group
Picture the new logo being placed on a number of different types of marketing collateral - Website (small logo), brochures, banners, business cards, sponsorship proposal, in the signature of an email, various.
Finished product will be required in AI, EPS, JPEG - Colour, black & white, etc
Updates
The successful designer of our new logo will potentially have the opportunity to be chosen for on-going projects ie New website concepts..... Added Wednesday, April 6, 2016
Target Market(s)
Zoo's, financial supports (sponsors) Scientists, Conservation facilities, government agencies,
Industry/Entity Type
Group
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean & crisp
- Strong sense of brand
- Be dynamic inspirational
- Think tank (think broadly)
- Corporate feel
Nice to have
- Minimalist
- Iconic
Should not have
- Busy
- Similar to the attached suggested - bland
- Tired
- Old fashion feel