Land Services company needs a sleek but professional logo design

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This customer received 186 logo designs from 50 designers. They chose this logo design from ArtLok as the winning design.
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I need a logo for a land services company. Initially we will do work for energy companies but it will be expanding to land owners and mineral buyers. Compared to our competitors, we will embrace a variety of technologies to the advantages of our clients.
I'd like to have a very minimalistic, and almost industrial logo. Think modern law firm (hopefully that's not an oxymoron). Dark colors preferred.
The JR should be front-and-center.
Updates
Project Deadline Extended Reason: Original reason for rush job no longer needed. Added Monday, April 4, 2016
Target Market(s)
Corporations, law firms
Industry/Entity Type
Oil And Gas
Logo Text
JJR Land Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- JR as the focus of the logo. I also would like the full text of the company to accompany the logo.
Nice to have
- Modern and minimalistic logo with Miller-esque font.
Should not have
- Bright and pastel colors (unless you have a fantastic idea)