Beer and Tequila Bar Logo Project
 
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This customer received 143 logo designs from 56 designers. They chose this logo design from Dennis Jackson as the winning design.
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Logo Design Brief
                            ***Please read this entire overview***
The name of the bar is Taps & Tequila. It's a Beer Garden and Tequila Lounge with live music, TVs for sports and some food. 
I want logo to represent exactly what one would think off when they hear that name. Location has about 2000 square feet inside where Tequila Bar will be serving infused tequilas, everyday Tequilas, and specialty Tequilas. Think Lounge, Dark, Comfy, Classy, sexy old Havana (Havana Nights) 
Two big doors lead to a 2000 square foot patio that will be a Beer Garden. Think tons of micro brews and beers on tap. specialty beers, fire pit, garden style, lots of plants, etc. outdoor lounge....
Food will be made with only fresh ingredients. Salads, grilled pizzas and small plates. 
There will be plenty of TVs in and out as it is located near a sporting venue. 
Think of it like Beer Garden with a classy lounge attached where people would go watch sports or listen to live music but would cheer and not be too rowdy..... 
Logo has to have the look and feel of a franchise. Logo will be featured in hats and T-shirts. It needs to be something that people will WANT to buy....
Please Note: There will also be a need for additional designs for menu, web site, business cards, branding, etc so this would be the first step of multiple jobs.
 
**** Below you will see some comments under "updates"
It is very important that this logo remains classy, more on the higher end side to communicate the atmosphere described above. 
Only add a worm, tequila shot glass, beer mug, lime or a tap handle, if you feel it makes your logo look great and you are doing a great job with it. The thought behind those suggestions was that it might be a neat way to add a little splash or fun to the logo. Font is extremely important.  
please only do so if A: it keeps the integrity, look and feel as described above and B: Remember, it is not a must. Just an idea. I am more interested in what you can creatively come up with. It may be something I haven't even thought of....
Thank you for considering this project and best of luck....
                        
Updates
Thought: Different Font for each word.
Added Friday, November 04, 2011
Added Monday, November 07, 2011
                                                        Project Deadline Extended
 Reason: I have been asked by several designers for longer time so I wanted to give that opportunity
 Added Friday, November 11, 2011
                                                    
Target Market(s)
21-45yr old, mid to high end crowd that enjoy sports in a classier and stylish atmosphere. Chill vs Loud
Industry/Entity Type
Business
Logo Text
Taps & Tequila
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
 
                                         
                                         
                                    Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Character Logo
Logo with illustration or character
 
                                         
                                    Wordmark Logo
Word or name based logo (text only)
 
                                         
                                    Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
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