Organic Food company needs a new design label logo

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This customer received 37 label designs from 10 designers. They chose this label design from Swati Saini as the winning design.

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Label Design Brief

Our company name is Hatton Hill Organic. We pack organic dried products and sell to natural, organic or small supermarkets in the UK.

We would like to you to design our new label with logo.

The label size should be the width is 65 mm and the length is 85 mm. The label should also include our soil association and European organic logos.

The food label should reflect our company that we are organic and we sell quality organic food products.

The colours should be pastel and warm colour. It shouldn’t have so many colour.

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Updates

Dear All,


Just let you know that this project is food label with the new design. The size of the label should as follow; 
width: 65 mm
length: 85 mm

It will be used for dried fruit, vegetables and nuts. so the middle of the label should be blank, as the print shop will print the name separetly.

When you design our new logo label, please also read my previous note.

Thank you.

Added Saturday, August 17, 2013

Project Deadline Extended
Reason: to give them more time
Added Saturday, August 17, 2013

Project Deadline Extended
Reason: My project manager is making the final decision now.
Added Thursday, August 29, 2013

Target Market(s)

Above 25 years old. People who like to buy organic or natural food products. Middle income people.

Industry/Entity Type

It Company


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 1) Soil Association logo (attached as file )

    2) European organic logo ( can be download from http://ec.europa.eu/agriculture/organic/eu-policy/logo_en )

    3) The following information should be either next to or underneath to European logo;
    GB-ORG-05
    Non-EU Agriculture

    The above text information shouldn't be very big.

    4) There should be enough space in the middle of the label to write (later by the print shop) full product name and weight.

    5) Our company name is "Hatton Hill Organic"

    6) Our web site address is www.hattonhill.com

Files
Payments
1st place
£150
Participation payments x 2
£20
Total
£190

Project Deadline
04 Sep 2013 13:46:27 UTC
Language

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