• US$200

• 49 designs

• 17 designers

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Logo Design Brief

We need a logo design for a new company, Unalibri. We make 100% made in the USA youth clothing, for every purchase we donate a book to a child in need. Our model is pretty simple, one shirt, hoodie, book or bag equals one book to a child in need. Some facts on why we donate books:

In the United States, 1 in 4 children will grow up without learning how to read.

80% of the pre-schools and after school programs serving children in need do not have a single book for the children they serve.

In some of the lowest-income neighborhoods, there is only one book available for every 300 children.

Learning to read is critical to a child’s success, in both school and in life. Literacy is one of the best predictions of a child’s future success. But without access to books, they will not have the chance to become an engaged and capable reader. This is the reality for children who are growing up in poverty. Books are scarce.

We would like to see designs that are modern and cool. We would like to see designs that represent a book or reading/literacy. Please no black/yellow/red.

Target Market(s)

Parents and grandparents of elementary aged kids. Should appeal to socially responsible consumers or people excited about the literacy/give back part of our company.

Industry/Entity Type

School

Logo Text

One book makes a difference.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo will be placed on clothing, bags and more.
  
  Fun and playful but not too young. Should appeal to older elementary school age. Unique. Must relate to reading/literacy.
  

Nice to have

• warm color scheme, should appeal to upmarket kids.

Should not have

• Black/yellow/red color scheme