• A$280

• 17 designs

• 6 designers

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Packaging Design Brief

After the moderately successful relaunch of Sax condoms in a new pack design we would like you to develop eye catching range addition incorporating current pack copy, colours and Sax logo.
This will be available in a pack of 12 condoms and bulk pack 144 with equal quantities of grape, strawberry, orange and apple flavours. These flavours will stand out from what is currently available on the market in that they taste and smell delicious! The name ‘Ultra Sweet’ is preferred only since it has synergy with the Ultra Thin condom. Also thought about ‘Super Sweet’ and ‘Ultra Flavoured’ but open to change if you have a better name
The flavoured condom itself will be the colour of the relevant fruit: Grape-purple, Strawberry-red, Orange-orange and Apple-green.
The range extension should help sell in to adult stores and encourage trial by consumers.

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Look and feel

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Files

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