• US$300

• 435 designs

• 77 designers

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Logo Design Brief

LUMI TAN

Name of Brand: Lumi Tan

Tagline: The Original Nordic Eco Tan”

Story: The nordic countries are known for their natural beauty. We present to you the world`s first Nordic organic tanning brand

Keywords: Minimalistic, clean, simple, black/white, runic alphabet, norse mythology, organic

Other associations: Elfs, nordic fjords and mountains, clean spring water, runes, hulders, nordic design, auroa borealis, pine forest

Inspiration board: https://no.pinterest.com/iamnatcat/tanning-brand-lumi/

We are creating the first nordic (scandinavian) tanning brand which will produce organic spray tan solution and self tan products to both the Norwegian + the international market. We would like a nordic profile as the tanning solution will contain natural ingredients from the norwegian forest. Our products are alcohol free, paraben free, organic and have not been tested on animals. It is important that the logo implies quality and ECO (ecology), and that it is clear that these are beauty products. Please take a look at our Pinterest site for inspiration.

The logo should be in the following colours:
black
white
(either on black background or white background)

We want:

A clean minimalistic logotext (Sans-Serif), with an associated logo emblem that has a runic or nordic “feel” to it. Preferably the emblem will be a circle containing the runic element.

Target Market(s)

Both women and men – mostly between the ages of 18 and 40.

Industry/Entity Type

Hair And Beauty

Logo Text

Lumi Tan

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Minimalistic, clean feel
• The logo should be in the following colours:
• black
• white
• (either on black background or white background)
• The logo fonts should be sans serif capital letters, simple, clean, modern, minimalistic.
• The tag line should we written underneath the logo text and be the same width as the logo text

Nice to have

• A clean minimalistic logotext (Sans-Serif), with an associated logo emblem that has a runic or nordic “feel” to it. Preferably the emblem will be a circle containing the runic element.

Should not have

• Colours
• Script letters

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Files

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