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Lifebroker Australia Banner Ad Design
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This customer received 75 banner ad designs from 16 designers. They chose this banner ad design from Iving as the winning design.
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A$210
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75 designs
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16 designers
Banner Ad Design Brief
We need a banner ad design for our company Lifebroker. Lifebroker is Australia's leading specialist life insurance brokerage, we compare policies and products from 14 of Australia's largest insurers which ensures that we find our customers the best policy at the best price whatever their needs may be.
We are the experts in life insurance, we have been in business for over ten years which means our accumulated knowledge provides us with expertise. Unlike other companies we specialize in life insurance and personal risk policies. We don't try and be all things to all people. Our expertise means that we can find the 'right' policy to suit you.
Our corporate colours are green, grey and white.
Our brand personality is like a knowledgeable and trusted friend. Lifebroker is honest and approachable, intelligent and considered. We should always be presented as solid and trustworthy but in a fresh and innovative manner. We need a concept that can adapted to fit multiple sizes.
Please view our current website as reference www.lifebroker.com.au
Our corporate type face for headines and sub-headlines is Optima (varying weights) and for body copy we use Zapf Humanist 601 BT and Zapf Humanist 601 BT Bold.
Updates
Project Deadline Extended
Added Tuesday, November 08, 2011
Project Deadline Extended
Reason: So far I believe that overall the designs are to complex. There seems to be to much focus on ancillary items such as the graphic as part of the logo, the imagery and the use of various type styles.
Please utilise only the corporate type faces of Optima and Optima bold for headlines and Zapf Humanist 601BT/Bold for body copy. We use a natural colour palette with our corporate green being PMS 368U and PMS424U.
In terms of what the company does, we are Australia's leading specialist life insurance brokerage. We are the experts in life insurance and we work with Australia's largest Insurers to find you the best policy to see your needs whatever they may be.
Please keep things simple yet stylish. Many thanks.
Added Wednesday, November 16, 2011
Target Market(s)
Primary audience - Young Mid Life Families with the Mother being the primary decision maker for the family budget.
Industry/Entity Type
Life Insurance
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Lifebroker logo which is attached
