• A$200

• 50 designs

• 26 designers

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Logo Design Brief

We need a new logo for a new property management company based in Brisbane, Australia called "Snow Peak Property Management". We are a proactive, energetic, innovative company and we are committed to adopt industry best practice to achieve the best result for our clients. The final design should reflect our philosophy, values, logo personality and install confidence to our target market and create a desire to engage (details as follows).

Our Philosophy: Highest standard of service, keeping client informed and never having to worry about their investment, professional, knowledge of relevant legislations, always have the best interest of clients in mind, win-win, our clients prosper and so do we.

Our Values: Ability, abundance, appreciation, attentiveness, caring, comfort, commitment, compassion, competency, confidence, consistency, dynamic, efficiency, effortless, energetic, enthusiasm, excellence, fairness, focus, growth, honest, integrity, knowledge, listening, loyalty, methodical, openness, optimal, passion, punctual, respect, security, service, strength, success, trust, uniqueness, wealth

Logo Personality: Female, Happy, bubbly, professional, energetic, open and honest, good sense of humour, she can do anything and give people a sense of confidence that the problem will get sorted, people love her and she loves people, she cares and is respectful and expects the same in return. Self-assured, outgoing, compassionate to people, listener, willing to ask the hard questions, calm, authority, adventurous.

Target Market: Middle to high incom investors with properties in inner city suburbs. Educated, knowledgeable, professionals (engineers, lawyers, business owners etc). Have an understanding of real estate and wants to prosper from their long term investment strategy. Stylish, trendy, busy and limited children. Career oriented, young at heart. Demand quality service and are prepared to pay for it. Love city living and uses what the city has to offer.

Industry/Entity Type

Property Management

Logo Text

(None provided)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• SNOW PEAK (in capital case and larger with larger "S" and "P")
  property management (in lower case and smaller)
  
  The logo should focus on a bold font design and should:
  Be strong and simple
  Cut through the clutter
  Convey a feeling of something refreshingly different
  Focus on the strength of the name so the logo will cut through
  Change the perception on what property management can really be
  Make people feel they are getting something unique
  
  Positioning Tag Line: Refreshing Proactive
  
  Font: Strong, Bold, Modern, Youngish
  Colour: Psm 369 – Green (dominant)
  Psm 2765 – Dark Blue/Purple
  (around these colours)
  
  Mono: Must look good in black and white
  

Nice to have

• The logo should focus on a bold font design and should:
  Be strong and simple
  Cut through the clutter
  Convey a feeling of something refreshingly different
  Focus on the strength of the name so the logo will cut through
  Change the perception on what property management can really be
  Make people feel they are getting something unique
  

Should not have

• NO CLIQUES - NO SNOW AND NO PEAKS
  NO old fashion font (eg. Times New Roman)