Provide bookkeeping and accounting services to small and growing businesses

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Web Design Brief
We need website and logo design using the name Chriswell as the logo.
The target audience are small companies and startups who need:
1) Simple bookkeeping services
2) Accounting advice that only someone with many years of senior financial experience as a CPA can provide.
The services are provided by two individuals. each of whom specialize in one of the areas.
We want the website to be clean without a lot of visual distraction but don't know how to make a boring subject interesting. We believe our potential clients, small business owners, need to find what they want quickly and easily without a lot of verbiage or distractions.
We've attached a draft of the homepage and have completed the text on most of the other pages.
Target Market(s)
small and early stage growth companies in San Diego North County
Industry/Entity Type
Accounting
Number of Pages Required
1 page
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We need a design for the website homepage that includes the name Chriswell as the logo. Must include a design for the name.
- Must have color in teal or greenish blue.
Nice to have
- White background, clean, clear, uncluttered.
- We would like to use the design in a Theme on a WordPress website. Themes Twenty Twelve and Twenty Sixteen are appealing to us.
Should not have
- Moving pictures