• A$280

• 52 designs

• 14 designers

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Packaging Design Brief

- Require a new label design for the Four Sisters range of wines
- Complete brand makeover with refreshed packaging design
- Inspiration for consumers to see the brand in a new light
- The final design should communicate fun, energetic and modern packaging with the aim of engaging our core target market of 20 - 35 year old female wine drinkers, while re-engaging our loyal female demographic of 35+ year olds.

Target Market(s)

Engage a Core target market of 20-35 year old female wine drinkers / secondary target market: re-engage our loyal female demographic of 35+ year olds

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Complete brand makeover in order to re-engage our loyal female drinkers, now in their mid to late 30's

Nice to have

• Play on words for the Brand name

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Files

Download all files - 1.0 MB