• NZ$140

• 20 designs

• 10 designers

---

Mascot Design Brief

We are a company that's focused on helping schools and preschools fundraise with unique products.

Our target market are parents aged 30-45, who have children under the age of 12. We also deal with teachers and school staff.

At the moment, we are planning to a launch a new brand that will help parents-organisers raise more money in less time. This will be a new digital system that will revolutionise fundraising.

To promote it, we need a cartoon mascot to represent our brand. Her name is Megan, and she will appear on our promotional materials -- emails, website, Facebook.

Megan will be a hero character that our customers will be able to relate to. We will use her to tell stories about what makes our brand unique and exciting.




Here is a basic description of Megan and her family:

Megan (37 years old, mother)

Jeremy (40 years old, father)

Max (4 years old, son)

Erika (9 years old, daughter)




So, what kind of art style are we looking for? We want something fun, exciting and appealing.

Here are a few examples of what we have in mind here:



http://image.shutterstock.com/z/stock-vector-cartoon-family-vector-clip-art-illustration-with-simple-gradients-each-on-a-separate-layer-136285763.jpg

http://www.how-about-that.com/uploads/4/2/1/3/42132759/2068494_orig.jpg?246

http://cache4.asset-cache.net/gc/465298018-family-driving-in-a-red-car-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=WKbo3WP46rEMsuqN8nA9pheNgralPyu4Wz4e8WijsU2K83LGOgLldVSmHrCDjd9o







Ideally, we want an illustration with four layers. This would be a family shot of Megan, Jeremy, Max and Erika.

However, the layers can be peeled away individually. So, for example, we can have an image of just Megan. Or, we can have an image of just Megan and Jeremy. Or, we can have an image of just Max and Erika.

This will give us more options. It will also offer us flexibility in terms of which combination of characters we want to feature in our marketing.

Industry/Entity Type

It Company