• US$790

• 227 designs

• 65 designers

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Logo Design Brief

We will be launching a restaurant chain in Sao Paulo, Brazil. They will be hibachi restaurants. Where a chef prepares the food at the table. Not common in Brazil at all.. Only one. So a new concept here. We like the name Flaming Onion (our name) as that is symbolic, with the volcano stacked onion shooting fire. We'd like to see the onion volcano including in a hibachi type restaurant logo, but open to other ideas. Colors we like are black, Harley Davidson orange and a little yellow, white text is what we have looked at. The restaurant will have a lot of exposed unfinished concrete walls. So grays will be all around. Again, open.. Anything that might speak to hibachi style experience is a plus.. We want the logo to be elegant but somewhat hip. The restaurant will have a bar as well. We will focus on handcrafted cocktails and fun fruit drinks for the kiddos. The bar will have the tag the Dripping Melon. We will be looking for a logo for that as well. This will be more of a small button you might see on a cocktail napkin, not taking away from the main Flaming onion. Again, for example, the website would be branded Flaming Onion, but one could click the Dripping Melon to see what happens there. Our idea is to have very unique drinks, rotating with seasons. Lots of fresh Brazilian fruits being used in a variety of drinks.

Target Market(s)

Mid to upscale couples and families

Industry/Entity Type

Restaurant

Logo Text

Name: Flaming Onion Sub text: Hibachi Kitchen

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Somehow the logo must be easy to read and clearly / creatively show the style of restaurant - that one of hibachi - it is not that important to have a Japanese style - we really are looking more to brand it after the american hibachi moment and do not want to be stuck in the mold of only Japanese food. We will also have items like chicken wings and bacon wrapped scallops for example. Yet, the main draw and what makes us unique in Brazil, is we have hibachi. A dining experience all new to Brazil.

Nice to have

• Would like to see the volcano onion somewhere in the logo.

Should not have

• it is not that important to have a Japanese style - we really are looking more to brand it after the american hibachi moment and do not want to be stuck in the mold of only Japanese food. We will also have items like chicken wings and bacon wrapped scallops for example. Yet, the main draw and what makes us unique in Brazil, is we have hibachi. A dining experience all new to Brazil.

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