• A$170

• 172 designs

• 25 designers

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Logo Design Brief

I need a company logo that creates a bold image. Something effective enough to create an immediate marketing connection to my business and that encompasses my training approach. (I like the way companies use a simple logo or symbol as a strong representation "tool" of their company * think Nike or McDonalds etc where you eventually dont even need words you can advertise the symbol and know who it is)

The underlying concept of my approach is "building" and developing a client both mentally and physically. The whole process by which i approach everthing in that journey is strategical and systematic but all based around a "constructive process" of creating the best version of themselves. Something relative to this would capture my business and me perfectly. I dont just pick ramdom exercises or count reps

I encompass both the physical AND psychological development of my clients through a technical approach with a strong emphasis on performance. Eventually my business will strongly focus around Athletic Performance

I have thought of using letters of the business name in a dynamic but CREATIVE style logo and possibly incorporate some type of abstract concept to put a design twist into it. I've seen logos where sometimes just simple but clever design using the letters/fonts becomes quite effective and i like this.

My Business name would centre around
《BUILT ON STRENGTH - Performance Training》.

So i have looked at abbreviated options as
- BOS Performance : and the tagline could be added Built on Strength or

- Built on Strength as the main type ( emphasis placed on the word STRENGTH) with tagline Performance Training.

Here is where the concentration could be placed on the lettering into a symbol and the focal type alongside. This enables a direct relationship to be built into an effective logo or "symbol" and my company thus becoming a memorable marketing tool.

Ideally i would keep the logo to 2 or 3 colours max as this becomes economical for printing and other production (shirts etc)

Target Market(s)

Performance Training / Athletic Performance

Industry/Entity Type

Business

Logo Text

BOS PERFORMANCE _Tagline - Built On Strength

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• CREATIVITY....think outside the box. PLEASE DONT JUST THROW IN A FEW LETTERS AND THATS IT....I can do that myself quite easily

Should not have

• Preferably no cliche symbols such as Barbells, no muscle type images (too highly used) or weight plates as too many companies have these as logos.
• Think outside the box and get creative with something that represents that building process or the merging of body and mind but not too "fluffy" as it is a bold performance business not a meditation or yoga company

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Files

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