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Lighten Your Load; Logo Design, Colour scheme & Catchphrase
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This customer received 63 logo designs from 28 designers. They chose this logo design from A33 as the winning design.
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A$160
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63 designs
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28 designers
Logo Design Brief
We need a business logo including colour scheme & font type.
We want an eye catching, cheeky, fun logo.
Would like the logo to be incorporated into the business name somehow. ie use logo in place of letter...
A catch phrase such as "Relieving the pressure" or something with a double meaning relating back to lighten your load.
OR
Paraplanning ... XPlan Customisation
We would like a 2 - 3 colour scheme.
Bold, simple, abstract, cheeky.
We have attached some ideas / illustrations of what we like, but would like some further input on the logo/symbol, colours & fonts.
We are a business offering Paraplanning, Business Systems and Compliance services to the Financial Planning industry in Australia.
We prepare legal documentation (Statements of Advice) and financial modelling strategies for Financial Planning businesses.
We build IT based business process mapping systems for Financial Planning businesses to help systemise their administration tasks, increase client satisfaction & reduce compliance risks.
Updates
Project Deadline Extended Reason: We have updated our brief significantly based on designs received as we now have a clearer picture of what it is that we are after. While some of the designs were excellent, we still have not received "the one".We want to be WOWED & be able to say "That's the ONE"!! Added Wednesday, June 8, 2016
Target Market(s)
Financial Planning Industry Australia - specifically independant / self-employed Financial Planners.
Industry/Entity Type
Financial Planning
Logo Text
Lighten your Load
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo for Lighten Your Load
- Colour Scheme (2-3 colours) & Fonts (x 2)
- Catchphrase - Paraplanning ... XPlan Customisation
- OR Relieving the Pressure
- Logo incorporated into "Lighten your Load" letters somehow
Nice to have
- Additional Ideas on a catch phrase as mentioned above.
Should not have
- Generic, unrelated logos.
- NO Pink or purple