Backpack Accessory company needs product package design

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This customer received 33 packaging designs from 3 designers. They chose this packaging design from CENTERSPREAD as the winning design.
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Packaging Design Brief
We are a start-up in the San Francisco area called "Clakit". We develop a clip for backpacks that lets outdoor sports enthusiasts clip accessories to the front of their backpack, for example, smartphone, water bottle, wallet and passports. We would like to see designs that communicate the features of the clip (ease of use, secure fit, comfortable, no-slip) and value of having things up front of their backpack (improving security, accessibility and weight distribution). Also how important it is to have these items up front when they bike, hike and travel.
Updates
Project Deadline Extended Reason: Extending deadline per request from designer. Added Friday, June 10, 2016
Target Market(s)
hikers, bikers, outdoor sportsmen and travelers,
Industry/Entity Type
It Company
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- logo - see last image. not too expensive to implement. Must present value/importance of the clip for every pack. Design stands out, simple and sells itself.
- The clip is 3"x2"x2". The best would be a clamshell design where the product is seen from the front and the insert can be seen above/front and behind the clip. I'd also accept a newly designed header card 6"w x 5"l unfolded.
Nice to have
- Show flexibility of the clip, which can be used to carry a GoPro camera, Clakit pouch or any belt loop, belt clip or tactical pouch up front.
Should not have
- too complicated