• S$160

• 117 designs

• 30 designers

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Logo Design Brief

Dernier Cri means 'latest fashion' in French.
My company aims to provide fitness apparels that complements the figure of anyone.
My current target audiences are males but I wish to extend it to females in the near future.
I wish that my logo is able to catch the eyes of fitness/fashionable people who wish to wear it to the gym as well as staying fashionable, but at the same time not being too fanciful.
The logo must also be simple and easy to understand. It would be best if its eye-catchy and especially for modern people who likes to use social media, eye-catchy words/logos will often bring in more people as my pool of customer.
The logo is only for apparels such as t-shirts, joggers, pants, etc but not for stationery.

Target Market(s)

People who lift/gym. But what I'm also looking at audiences who wish to wear fitting clothes even if they aren't really buffed(kinda like a morale booster).
People who likes to be fashionable.

Industry/Entity Type

Fitness

Logo Text

Dernier Cri

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Butler, Quicksand, Kelvinch

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Dernier Cri
• Small enough to fit on a shirt as a small logo on the chest, but the wordings must be big enough for others to see and understand.

Nice to have

• I'm looking at pictorial logo where you might want to incorporate animal into it. In my mind, I'm having a wolf kind of logo. But you can still try other animals though.

Should not have

• Masculine wordings.
• Beast/lion/bear, not the kind of message that I want my audience to think that it's too weird or too masculine for them.

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Files

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