• £481

• 608 designs

• 129 designers

---

Logo Design Brief

We need a logo design for a new company based in the UK called EnergyIndex. We provide energy contract price comparison for businesses but with a difference, we work with the energy suppliers to remove their sales and marketing costs and present 'base' prices to our business customers (the index). We then allow our customers (who are businesses) to decide how much they want to pay us for the service (and massive savings) we have facilitated for them. The logo needs to be bold, modern and innovative and should communicate fresh thinking. We focus heavily on new tech and communication tools to engage our customers in non traditional ways. The innovative approach (of a business that risks giving away its services for free to other business) is designed to maximise publicity to drive engagement therefore the logo needs to work in a variety of media for best reach as well as sitting pretty on the website.

Target Market(s)

UK Small and Medium Enterprise Businesses (SMEs)

Industry/Entity Type

Business

Logo Text

EnergyIndex

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Boldness, clarity, instant recollection

Nice to have

• See attached example of the logo from our former business Business Juice. Using a play on an energy meter to display the words. A similar left field (but not facsimile) approach would be good

Should not have

• Must not be overly corporate or conservative

---

Files