• US$160

• 111 designs

• 35 designers

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Logo Design Brief

We need a logo designed for a Skin and beauty care company. The company is founded on hand kneaded lotions and will eventually include many health and beauty products. Most products will use all natural ingredients. Specifically we will be marketing to Registered Nurses. The idea is that nurses have to wash their hands up to 50 times each shift and need the best of hand lotions to help their hands recover. I want the psychological hint of medical endorsement. For example using a stethoscope as one of the letters or incorporating other common medical symbols. The purchaser of our products should feel they have purchased something that is not bargain basement, but also should not have the perception they are purchasing a beauty product that is beyond a nurse's salary to afford.

Target Market(s)

Nurses, Health Care Workers, Families buying gifts for Nurses

Industry/Entity Type

Health And Wellness

Logo Text

Nurse Kneads

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have the name of the company "Nurse Kneads". Some psychological reference to medical / medicine.. one idea might be using a stethoscope a letter.... Ability to fit with a variety of products. (hand lotions, body wash, hand creams, shampoos, and eventually clothing i.e hospital scrubs and shoes) 10% of our profits on all products are donated to nursing students trying to complete their program.

Nice to have

• convey the idea of hand crafted (origin of the company is hand kneaded lotion)

Should not have

• a "Wal mart" feel. Must make the purchaser feel they have bought something special.

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Files

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