Logo Design for a New Surf/Youth Clothing Line

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This customer received 91 logo designs from 42 designers. They chose this logo design from Arrowhead as the winning design.
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Logo Design Brief
We need a logo design for a new clothing company based in Sydney Australia called Billy Sixes. We're all about surfing, motorcycles and youth culture. The logo will be used for our website and also printed onto shirts and other garments.
The attached file is a very rough sketch of a design we've thought up. In this design, the "B" & "S" are connected and are much larger than the other characters to form much of the logo on their own. The "y" and "i" are also connected to one another. Lettering style similar to "Coca-Cola" logo.
Feel free to make variations to this design or to provide a new design completely if you have any fresh ideas! I"m open to the idea of a lettermark logo including only "BS" or an emblem logo as well. The logo is to be as simplistic as possible, black and white only.
Target Market(s)
18 - 30 year olds
Industry/Entity Type
Clothing
Logo Text
Billy Sixes
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be simplistic and single colour, black and white only.