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Swaddle blanket: camping theme
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This customer received 10 graphic designs from 3 designers. They chose this graphic design from karika as the winning design.
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US$140
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10 designs
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3 designers
Graphic Design Brief
Design graphics for a set of 3 baby swaddle blankets - these designs will be printed on white muslin fabric and will be cut according to the blanket size, so no border is needed. The designs should be positioned in such a way that the graphics will repeat over and over to cover the area of a 47" x 47" blanket. Graphics should be spaced at least 2 or more inches away from each other to allow "breathing room" for each graphic. Size of each graphic should be roughly 2" x 3" (approximately the size of a credit card). Colors must be limited to 3 and think "soft baby colors" - not necessarily pastel, but not bold or bright colors. The same color palette should be used for all 3 designs, as it will be put together and sold as a blanket set in a package.
DESIGN 1: graphics featuring a triangle tent, camp fire, kayak, canoe paddle, lantern for camping, and a forest tree (evergreen tree).
DESIGN 2: graphics featuring a forest tree (same tree from Design 1), fox, owl, squirrel.
DESIGN 3: Chevron pattern of one color from Design 1 and 2 and white. Thick lines are preferable.
I have uploaded 2 pictures which show examples of how the finished blankets will be packaged and sold. You can see the design elements are repeated all over the blanket and each blanket has 2-3 colors at a maximum.
Updates
Project Deadline Extended Reason: I will be traveling internationally on July 13th and won't have time/access to check in on the design progress. Added Saturday, July 9, 2016
Target Market(s)
Online shoppers in the U.S. market, mostly female aged 18-50. New mothers, friends, anyone shopping for a baby gift.
Industry/Entity Type
Baby
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Project must have all requested graphics, positioned in the specified layout with a limit of 3 colors.
Nice to have
- Style of the graphics should be appropriate for babies, go with a nursery theme, and appeal to new parents and anyone shopping for baby gifts. Cute and welcoming. Not a lot of detail to the graphics, as they will be printed on cloth that will be washed again and again.
Should not have
- Graphics should not include too much detail and stick to simple design elements.
