• US$390

• 19 designs

• 6 designers

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Label Design Brief

"Kalabria" is a Czech soda water producer est. in 1911. The brand of company or its products was not really marketed since 1940... Kalabria produces sparkling water with following tastes (with synthetic ingredients): raspberry (main product), orange, apple, cola, lemon-cola, mango, lemon, mint, energy drink, sparkling water. Packaging is either 50liter KEGs or 0.5liter PET bottles.
We need design for 1) 0.5l PET bottles, 2) the website and 3) general company design (logo, leaflets etc.).
We already have a very specific idea (below), but need a skilled designer to make ideas real and unite ideas into a common company design.
Design idea:
- Design must be clean and simple ("like Apple").
- Bubbles shall dominate the design.
- ideally colour bubbles (according to taste) on white background
- We have two product rows - a) full sugar with natural colouring and b) with artificial sweeteners and colouring. Same flavours. So we could have full sugar with full colour bubbles and artificial with bubbles white in middle or any other nice design distinction...
- Target group is "young people" - starting from small children to teenagers to 20s, 30s. Design shall be distinctive, attractive for children but also for cool teens and young adults...
- Bubbles can have a face/personality to have potential to build on (just an idea)
- (Marketing) strategy is to keep things simple, low costs, low pricing
- Label on bottles are 6cm high and only 7 cm width is visible from one side (little details visible only after purchase)
- We love one of the historical designs but doubt it can be matched with new design above
- Some inspiration incl historical design uploaded
- According to EU laws images of real fruit are problematic and those might be misleading for consumers :-(

Target Market(s)

see description

Industry/Entity Type

It Company

Logo Text

just the name of the company "Kalabria"

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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