• A$290

• 105 designs

• 28 designers

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Logo Design Brief

!!!!!!!!!!! IMPORTANT: PLEASE READ THE BRIEF AND SEE THE UPLOADED FILES FOR GUIDELINES BEFORE SUBMITTING A DESIGN !!!!!!!!!!!!!!!!!!!!!!!!!!!!
We are starting a new business of street hot dog carts, based in Perth(Western Australia).

We just got our name “0’ My Dawg” and we are looking for a logo design!

We will be selling hot dogs as well as additional pre-packaged food such as drinks, sodas and donuts. We are focusing in an image of U.S.A (more specifically New York City) street food and hot dog carts.

Our mobile carts will operate in different type of sites such as street food markets, events (music festival, sport competition, nightclub events …), corporates and private catering.

We will be launching our business at a Boxing Competition on October 7th, as we will be sponsoring one of the Boxer!

Our logo must be appailling to the type of customers attending sports events (boxe, motocross, basketball, football…) but at the same time be enough family-friendly!

Our key word are: Hotdog, Street, Fast, NYC, USA, Cool guy, Funky, friendly …

We would like to have an hot dog or a dog charactere/mascot!
Our logo will first of all be used on our cart and must be designed for this main purpose!!! However, we want to promote it as a cool brand so we will also be selling t-shirt and hat ;)

You are free to design the logo with capital letters or not (O’my dawg, O’My DAWG, …)

Finally just for the records, we are French partners who will sell US hot dog in Australia... Excuse my french;)

I have downloaded files to help you:
- our main competitor’s logo;
- 2 hot dogs cart (1 red ad 1 yellow) so you can picture where your logo will be used;
- Examples of bulldog mascot illustration we like;
- Examples of hot dog illustrations we like;
- Examples of business name font style we like;
- Examples of US sports team logo.

Target Market(s)

18 to 40 years old, fans of sport and hipster nightclubber.

Industry/Entity Type

Business

Logo Text

O' MY DAWG

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Option 1 : A yummy hot dog +A dog Mascot: an impressive breed (such as a bulldog) but with a sneaky/friendly expression. It must not be too aggresive or threatening.
• =>we really like the Bulldog mascot from Georgtown HOYAS team;)
• Option 2 : an Hot dog character/Mascot
• Both option must have : The name of the business O' MY DAWG with or without capital letter. I imagine a decorative style font like the ones used for football/basketball teams or a more street/graffiti font.

Nice to have

• 1 or more stars that remind of the US flag and reflect a VIP and/or gourmet image.

Should not have

• no more than 3 or 4 colours maximum (shades and shadows included)!

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Files

Download all files - 4.7 MB