Mayfair Shoeshine Collective

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Contest winning design

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This customer received 60 logo designs from 12 designers. They chose this logo design from Keane Designs as the winning design.

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Logo Design Brief

Logos attatched of the two companies who we are combining plus a screen shot of one of our websites.
We need to bring these two companies together.

Please see brief below.

Design a logo for our company. We are unifying the 2 oldest shoeshine companies in London, combined 34 years experience. We offer high end shoe care services to major banks, corporate buildings, individuals, event companies, luxury brands (inc Dunhill & Hilton Park Lane) and major retailers. Our logo should reflect our experience and our attention to detail, as well as our connections to London.
We are the best in our field and bring an artisan style to our industry.
Our aim is to reinvent the wheel of shoeshine and make it respected as an artform.
We aim to drag our industry up from the gutter and transform the image and belief system assocaiated with it.
We will produce a product range and want The Mayfair Shoeshine Collective to be a worldwide brand as Red Bull is to energy drinks we will be to shoeshine

Please see @shoeshineuk and @londonshoeshine on twitter or instagram to see our two companies we are combing and our logos we have.
Our websites are shoeshineuk.com and londonshoeshine.com to once again show our current image and logos and style we are trying to convey.

Info Icon
Updates

A combination of two renowned companies check shoeshineuk.com and londonshoeshine.com we are joing forces to be to shoeshine what coca cola is to soft drink.

We aim to be a worldwide brand and are already established throughout the UK.
Your logo will be seen everywere in major footfall areas dont miss out on designing what could and should define an industry

Added Wednesday, September 11, 2013

Project Deadline Extended
Reason: To get the best design possible to represent a future worldwide brand
Added Thursday, September 12, 2013

Dont miss the chance to brand a UK renowned company and future worldwide brand
Added Thursday, September 12, 2013

London Heathrow is our newest location early next year this logo will be seen by millions
Added Thursday, September 12, 2013

The current logos of the two companies we are combining have just been attatched with a screenshot of one of our websites.

This will be a worldwide brand 100% with huge offers coming in for our skills.
Added Sunday, September 15, 2013

Target Market(s)

The client associated with shoeshine is stuffy and snoby!
We want to attract everyone and bring groups not previously associated with shoeshine into the mix.
We want people to see it as cool and not just for the elite prude whilst also keeping the elite prude interested.
We aim to do to shoeshine what vidal sassoon did to hairdressing cool but stick to the roots and tradition of the industry.

Industry/Entity Type

Industry

Logo Text

Mayfair Shoeshine Collective


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Be eye catching

    No stereotypical shoes or brushes as we are so much more than a stereotype we are the evolution of our profession
Nice to have
  • look regal and cool
Should not have
  • Negative stereotypical shoeshine stereotypes such as a brush or tin of polish with a smily face

Files
Download all files - 1.5 MB
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JPG
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photo Sunday, 15 September 2013 12:45:46
Sunday, September 15, 2013
JPG
photo(6) Sunday, 15 September 2013 12:45:46
Sunday, September 15, 2013
Payments
1st place
£150
Total
£150

Project Deadline
26 Sep 2013 15:04:45 UTC
Language

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