• £120

• 157 designs

• 54 designers

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Logo Design Brief

Attached is a simple font style logo for Energy Management Group which requires some improvement to make it distinctive and remember-able.

The company is a professional consultancy practise that provides expertise to organisations / companies for managing energy use efficiently to reduce costs. The brand image we are looking for is a professional but simple one.

The font types that we like include ERAS Light and Medium and Helvetica Light. We would like to keep the simple colour scheme of Black and Red (R=168, G=36 and B=36) for the logo.

Target Market(s)

Public Sector / Medium - Large Organisations. All industry sectors

Industry/Entity Type

Consulting

Logo Text

Energy Management Group

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Logo styles of interest

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Font styles to use

Other font styles liked:

• ERAS Light and Medium or Helvetica Light

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Names of the company in the logo. Use of red (R=168, G=36 and B=36) and black colours, ideally using red for the first letter of each word for future possible use of EMG as the company name.

Nice to have

• Additional abstract shape(s) to define the logo. Idea around using a decreasing bar chart graph with an arrow to demonstrate that energy can be managed to reduce use / costs. However not sure how this would fit into the logo, initial thought was to make the M of management into the decreasing bar chart. Chart example attached.

Should not have

• cartoon style graphics / unprofessional look. Looking for a corporate style logo.

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Files

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