• US$460

• 110 designs

• 35 designers

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Logo Design Brief

Need a logo for regional chain of collision shops that is expanding nationally in the U.S. The name of the new company is Collision Hero (collisionhero.com).We provide automobile collision services, body repair, etc. following an accident or damage. We work all major insurance companies, so it needs to be national level. This Collision Hero brand will signify a change for a differently named regional chain of automobile collision shops to a multi-regional and eventually national U.S. chain through rapid expansion. While the service are not digital, the marketing and user experience will be mobile friendly and digitally marketed. We want to be an industry disruptor – to reinvent collision business the way Enterprise did with rent a car, Uber with taxicabs, Zappos with shoes, Amazon with retail, etc.

The look should convey an active, friendly and contemporary heroic vibe. We may want mascot or at the very least something recognizable beyond a word mark. Again, we are swooping in to save the day here. Think "Kickass" or "Ghostbusters" everyday people inspired to do great things to make like better. Always the best intentions, undaunted, dependable. Light humor is fine, but collision is often traumatic, so less flippant/irreverent, more genuine humor welcome.

Differentiators:

Drop off and pick up service (like Enterprise Rent A Car) - you never have to visit the shop, we swoop in like a super hero to save the day.
Incredibly easy to use service by mobile device from scene of accident, home or work.
Insanely great service, clean and professional people and facilities - best in class.
Also spotlight everyday heroes like service men and women, police, fire and EMS.

Target Market(s)

Women: especially busy, working moms
Millennials: young professionals who don’t know much about cars and don’t have a lot of free time
Car Insurance Companies: executives who can greenlight partnerships and front-line customer service representatives who can point claimants our way
Broadly speaking, anyone who drives a car. But we specifically want to target and be millennial and female friendly.

Industry/Entity Type

Automotive

Logo Text

Collision Hero

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to be authentic, unique and proprietary and the look of an industry leader and disruptor. A contemporary, digital age brand. We'd love to be surprised by something truly out of the ordinary.

Nice to have

• A heroic mascot or icon - cape, mask (if not too dark seeming).

Should not have

• Nothing too generic or comic-booky. Do not submit designs that are too generic or obviously mimicking well know and trademarked comic book heroes.

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