Curiosity Gin - Bottle Label for a craft Gin about to be launched on the world from New Zealand
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This customer received 67 packaging designs from 21 designers. They chose this packaging design from Vishal Vishwakarma as the winning design.
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Packaging Design Brief
We are a start up craft distillery in New Zealand. We have developed a wonderful Gin using our own grain spirit and both traditional and New Zealand native botanicals (Manuka to be specific), chosen our bottle and the name "Curiosity" and done a bit of amateur label design and now we are looking for someone to make it great.
Feel free to change up our amateur concept but give us something that will pop from the back bar and scream authenticity, craft and individuality.
The attached files give you the specifications of the bottle, our current concept for a Curiosity label and an earlier concept drawing that gives an idea of where we are thinking the two labels should go on the front of the bottle.
Thanks, we look forward to your ideas!!
Target Market(s)
High end and craft Gin drinkers. Hipsters and cocktail barflys and their bar tenders and bar owners
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Attractive individuality
Nice to have
- Coolness
Should not have
- Uncoolness