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MONK Handcrafted
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This customer received 41 logo designs from 18 designers. They chose this logo design from Zoe as the winning design.
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A$400
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41 designs
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18 designers
Logo Design Brief
We're developers of a small brewery ('The Brewers') in South East Queensland/Brisbane, Australia ('The Project') inviting suggestions for the creation of an image (logo and beer label) demonstrating (in no particular preferential order):
- modern artisan handcraft in keeping with traditional (e.g. eclectic) principles
- exclusive offering without being discriminatory
- uncompromising in providing a top quality product
- being slightly bold by offering 'No weak beer here'
- being uncluttered and sometimes cheeky
- (o)regionality
- socially and philosophically balanced
- supporting sustainable improvements of society.
Updates
Hi there.
We've received a number of logo designs which don't feature a depiction or synonym of a monk embedded with the image. If you review the brief you'll notice this being a principle requirement and we wish not to deviate from it. Thanks
Added Monday, September 30, 2013
Project Deadline Extended
Reason: We received a number of designs which don't follow the brief. To allow for necessary in-depth review and adjustment we extend the deadline to Friday 12/10/2013. Thanks.
Added Monday, September 30, 2013
Hi there,
thank you for your continued interest in the Project. We received an enquiry from one of the participants which may be helpful to all designers responding to the Project brief:
1. When you say Monk, are you thinking more "friar" or "shaolin"?
Wiki offers some guidance: Monk means any "person who practices religious asceticism, living either alone or with any number of other monks. A monk may be a person who decided to dedicate his life to serving all other living beings, or to be an ascetic who voluntarily chooses to leave mainstream society and live his life in prayer and contemplation. The concept is ancient and can be seen in many religions and in philosophy."
We're dedicated brew monks, serving all other living beings - beer!
2. Are you open to having the monk character in more of a playful pose (such as holding the beverage or something similar) or more of a serious pose?
Open to any suggestion, providing the design is professional, uncluttered, distinct and meeting the design brief. This can be a humorous or serious attempt but please not being boring!
3. You require some sort of badge, correct? (something like: http://logopond.com/gallery/detail/202205 ?)
The logo will be used as badge on a (brown) beer bottle. Pending on the design, this can be stand-alone or the beer type (e.g. "Australian Pale Ale") incorporated in the design as we anticipate to release 6 standard and many special editions. Please refer also to question 4.
4. Do you want to reference Australia somehow?
We aspire to have a strong regional presence (South East Queensland, Brisbane - Australia) and the design may take this into account without being blunt. However, legal regulations require the origin and details of the product to be provided, which we anticipate the back and neck/top label to do provide whilst complementary to also feature 'our story'. This leaves the designer the flexibility to create a clear, recognizable logo without loading the front label up with too much information.
Thanks.
Added Monday, September 30, 2013
Target Market(s)
Brisbane Metro, South East Queensland, customers supporting regional high-quality products and any discerning beer drinker in Australia.
Logo Text
MONK Handcrafted
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The DesignCrowd and any of the Project participants maintain strictest confidentiality of the Project 'MONK Handcrafted' for a period of 24 months.
- Upon selection of a designer shortlist (max 3), the shortlisted designers shall be invited by the Developer to develop further the logo, labels, design portfolio and upon determination of a winning proposal, the designer may be awarded a contract to accompany the marketing activity of the brewery for a minimum 12-24 months with artwork & designs.
- The design shall incorporate
- - A monk figure or depiction thereof shall feature in the logo
- - A short story about the brewery and the beer will be on bottles as back and/or neck ticket
- - The logo shall be legible on brown glass and possibly be a glass embossment
- - The design must not appear cluttered
- - Font size and type shall be recognizable from the distance
Should not have
- Disposable bottles
- more than 2 dominant colours
- any reference to any specific religion