• US$200

• 81 designs

• 31 designers

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Logo Design Brief

We need a logo design for the Twin Cities Association for Psychological Type-a group based in Minneapolis but affiliated with other groups across the country and around the world that help individuals and teams discover who they were meant to be and then use that knowledge to work constructively with people who operate very differently. It's about embracing diversity and how what we do best is usually the flip side of our greatest weaknesses. Psychology yes, but applying it to life, not sitting in analysis!

Most type association logos somehow incorporate a 4x4 square matrix, representing the 16 psychological types (if you've taken the MBTI, you found out that one of these is your natural style!)-but you could play with diamonds, etc. We'd love a design that has a bit of fun with this but still appeals to businesses and people over 50 (like me.) Blue is a must, but add other colors as inspired. The coolest one I've seen is at http://www.oaapt.ca/ but of course we want ours to be unique.

Target Market(s)

Business consultants, professional counselors, executive coaches, spiritual directors, corporate HR execs

Industry/Entity Type

Group

Logo Text

Twin Cities Association for Psychological Type

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Incorporate squares or diamonds (4x4 matrix is typical but not necessary. This can be played with as long as no "box" is bigger/better than others)