The ACT Study: a large clinical trial to enhance cognitive function in older adults
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This customer received 129 logo designs from 38 designers. They chose this logo design from MBARO as the winning design.
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Logo Design Brief
We need a logo designed for a research study called the "ACT" study. This study is a large clinical trial that will attempt to alleviate age-related decline in thinking and memory function in older adults (65+ years of age). It will use cognitive training (brain games) and a form of non-invasive brain stimulation (transcranial direct current stimulation) to prevent dementia and recover age-related loss of cognitive function and dementia. We would like to see designs that incorporate the word "ACT." Incorporation of the human brain in the design is also desired if possible. The final design should communicate health and activity, either generally or in the context of the aging brain.
Target Market(s)
Research participants for advertising purposes and for general promotion of the study to media and other external sources
Logo Text
ACT
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word ACT must be in the logo. Strong preference for integration of a brain or outline of a brain in the logo. For example, using the gyri and sulci of the brain to spell ACT would be an interesting option.
Should not have
- any type of reference to electricity in the form of lightening bolts or other electrical references